Apollo
Actively usedSales intelligence and engagement platform — a B2B contact and company database with search, enrichment, and email sequencing in one place.
About Apollo
Apollo is a sales intelligence and engagement platform. It combines a large B2B contact and company database with filtering, enrichment, and outbound sequencing, so prospect research and the outreach that follows happen in the same tool rather than across three.
We use it for outbound research. The part that earns its place for a studio our size is enrichment rather than volume: taking a list of companies we already care about and filling in the people, roles, and contact details, instead of blasting a generic sequence at a database export.
Clay is the more flexible alternative and increasingly the one to compare against — it orchestrates many data sources rather than owning one, which suits teams that want to build their own enrichment waterfall. ZoomInfo is the enterprise incumbent with deeper coverage and enterprise pricing to match. Lusha and Hunter are narrower and cheaper if all you need is contact lookup. LinkedIn Sales Navigator remains the most accurate source for who currently works where, and pairs with any of these rather than replacing them. One thing to be deliberate about: contact databases in this category carry real GDPR and CAN-SPAM obligations, and the tool will happily let you ignore them.
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Apollo alternatives
Other Sales & CRM tools we use alongside Apollo.
Frequently asked questions
- What is Apollo?
- Sales intelligence and engagement platform — a B2B contact and company database with search, enrichment, and email sequencing in one place. Apollo is a sales intelligence and engagement platform. It combines a large B2B contact and company database with filtering, enrichment, and outbound sequencing, so prospect research and the outreach that follows happen in the same tool rather than across three.
- What category does Apollo fall into?
- Apollo is a Sales & CRM tool. Replace Works tracks it in the Tool Stack, our public catalogue of the AI tools we evaluate and ship with.
- What are the best alternatives to Apollo?
- The closest alternatives we track in the same Sales & CRM category are Attio. All of them are listed in the Replace Works Tool Stack with our notes on where each one fits.
- Does Replace Works use Apollo?
- Yes. Apollo is in active rotation at the studio and we use it on client work.