Coffee & Contracts

Coffee & Contracts is a marketing system built for estate agents. It supplies weekly Instagram content, the strategy around it, analytics, and lead magnets meant to turn social attention into listings. The problem is specific to the trade: agents are told a consistent social presence wins clients, but the actual job is selling houses, and content production is the first thing to slip.

We track it as a category reference rather than something we run — we are not an estate agency. It earns a place on the list because it answers a question clients in narrow verticals keep asking: is a niche, done-for-you content system a better buy than generic tooling? This is the clearest example of the done-for-you side.

Canva is the generic comparison — templates you assemble yourself, cheaper in cash and more expensive in hours. Buffer and Later handle scheduling but supply nothing to schedule. Luxury Presence sits at the premium end of agent marketing. Follow Up Boss covers the other half of the funnel entirely: the follow-up, not the content. Coffee & Contracts is the right call for an agent who will otherwise post nothing. It is the wrong call if differentiation is the goal — templated content looks templated, especially when several agents in the same postcode subscribe to it.